The Marketing Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. Students will prepare for careers in integrating digital marketing, data analysis, brand promotion, customer relationship management, strategic communication, human-centered design, and retail strategies. Through participation in a CTE Career Pathways, students learn how to become productive employees and gain the academic skills to increase their earning potential while still in high school, culminating in an industry-recognized credential of value.

To see courses for each pathway, select the pathway below.